Pricing
Make your own luck. Back it with real data.
Every run is five analyses synthesized into one Opportunity Brief. Export it, share it with your team, and decide with confidence: move forward, pivot, or walk away.
First bucket is 50% off automatically at checkout — no code to enter.
Analysis ready in under 5 minutes
Run buckets
3 Runs
$48
$16 / run
For pressure-testing one idea you're serious about.
One-time purchase
Most Popular
6 Runs
$84
$14 / run
For founders weighing two or three directions.
One-time purchase
Best Value
10 Runs
$120
$12 / run
For serial entrepreneurs and agencies running ideas continuously.
One-time purchase
Features
Everything included in every run
Five analyses, synthesized into one Opportunity Brief — plus the tools to work with what you find.
The five analyses
Market Snapshot
See whether the market is worth entering, scored on six real market signals.
Competitor Analysis
Know who you're up against and where they're weak.
Customer Insights
Real complaints and desires, pulled from actual reviews.
Whitespace
Find the underserved segments, missing features, and untapped price tiers.
Brand Strategy
Get a positioning and messaging direction you can take to market.
The synthesis
Opportunity Brief
The five analyses synthesized into one recommendation: move forward, pivot, or walk away.
Tools you work with
AI Analyst
Ask questions about your analysis and get answers grounded in your data.
Insight Log
Capture the findings that matter and pin them to your brief.
Compare
Put product ideas side by side and see which one holds up.
How runs work
One run is one complete analysis. Every run covers all five modules: Market Snapshot, Competitor Analysis, Customer Insights, Whitespace, and Brand Strategy. The Opportunity Brief synthesizes all of this information into a digestible format for you to export or share with your team.
- Your runs never expire. Buckets are a one-time purchase and carry over until you use them.
- The Opportunity Brief is included. It's generated automatically from your completed modules at no extra run cost.
- You're never charged per module. One run covers the full analysis, start to finish — there are no add-ons or surprises.